PRIVACY POLICY
Last updated: 9 May 2026
This Privacy Policy explains how FLYRUN Fishing Holidays (“FLYRUN”, “we”, “us”, “our”) collects, uses and protects your personal information when you visit flyrunfishingholidays.com or enquire about a fishing trip.
FLYRUN Fishing Holidays is operated by James Hatto. For any questions about this policy or your personal data, please contact us at info@flyrunfishingholidays.com.
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1. WHO WE ARE
FLYRUN Fishing Holidays is a fishing-travel business that connects travelling anglers with trusted local guides, lodges and operators around the world. We are the data controller for any personal information you provide to us through our website or by email.
• Business name: FLYRUN Fishing Holidays
• Operated by: James Hatto (sole trader)
• Contact email: info@flyrunfishingholidays.com
• Website: flyrunfishingholidays.com
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2. WHAT INFORMATION WE COLLECT
We only collect information that helps us answer your enquiry, plan your trip, or run the website. This includes:
• Information you give us directly — your name, email address, phone number, country, preferred destinations, dates, group size, fishing experience, and anything else you choose to share in our enquiry form or by email.
• Booking-related information — once you decide to go ahead with a trip, additional details required by the lodge or operator (for example, passport details, dietary requirements, emergency contacts).
• Information collected automatically — basic technical data such as your IP address, browser type, device, pages viewed and referring website. This is collected through cookies and analytics tools.
We do not knowingly collect personal information from anyone under 16.
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3. HOW WE USE YOUR INFORMATION
We use your information to:
• Respond to your enquiry and recommend suitable destinations, guides and seasons.
• Pass relevant booking details to the lodge, guide or operator you choose to book with.
• Communicate with you about your trip before, during and after travel.
• Send occasional updates about FLYRUN trips, seasons or availability — only if you have opted in.
• Improve the website, monitor performance, and understand how visitors use it.
• Meet our legal and accounting obligations.
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4. LAWFUL BASIS FOR PROCESSING
Under UK GDPR, we rely on the following lawful bases:
• Performance of a contract — to plan, book and deliver a trip you have asked us to arrange.
• Legitimate interests — to respond to enquiries, run our website, and operate our business in a reasonable, expected way.
• Consent — where you have opted in to marketing emails or non-essential cookies.
• Legal obligation — where we are required to retain records for tax, accounting or regulatory reasons.
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5. SHARING YOUR INFORMATION
FLYRUN does not sell your personal data. We share information only where necessary to deliver the service you have asked for, including with:
• Lodges, guides and operators you choose to book with — strictly limited to the details required for your trip.
• Trusted service providers that help us run the website and business (for example, email, hosting, analytics, and accounting providers).
• Authorities or regulators where we are legally required to do so.
Because we work with destinations worldwide, your information may be transferred outside the UK or EEA. Where it is, we take reasonable steps to ensure it is protected to a standard equivalent to UK GDPR.
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6. HOW LONG WE KEEP YOUR DATA
We keep enquiry data for as long as needed to respond to you and follow up on a potential trip, and booking data for up to seven years to meet UK accounting and tax requirements. After that, data is deleted or anonymised.
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7. COOKIES AND TRACKING
Our website uses cookies and tracking technologies to function correctly and to measure how it is used. This includes:
• Essential cookies — required for the site to work.
• Google Analytics — anonymous usage data that helps us understand how visitors find and use the site, and improve it over time.
• Meta Pixel — set with your consent, used to measure the effectiveness of any advertising we run on Facebook or Instagram and to show relevant content to people who have visited the site.
You can manage your cookie preferences via the cookie banner on the site, or through your browser settings. Disabling non-essential cookies will not affect your ability to enquire or book a trip.
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8. YOUR RIGHTS
Under UK GDPR you have the right to:
• Request a copy of the personal data we hold about you.
• Ask us to correct inaccurate data.
• Ask us to delete your data, where there is no overriding reason to keep it.
• Object to or restrict certain types of processing.
• Withdraw consent at any time (for example, by unsubscribing from marketing emails).
• Lodge a complaint with the Information Commissioner’s Office (ICO) at ico.org.uk.
To exercise any of these rights, email us at info@flyrunfishingholidays.com.
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9. HOW WE PROTECT YOUR DATA
We use reasonable technical and organisational measures to protect your information, including secure hosting, restricted access, and password-protected systems. No method of transmission over the internet is fully secure, but we take data protection seriously and only share information with providers we trust.
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10. INTELLECTUAL PROPERTY AND IMAGERY
All content on flyrunfishingholidays.com — including text, photography, video, graphics, logos and design — is either owned by FLYRUN Fishing Holidays or used with the express permission of the rights holder. Photography and video supplied by lodges, guides, partners and contributors is published under licence or with documented written permission for use on this website.
We do not use imagery, video or written content without the owner’s permission. We ask the same in return.
Reproducing, copying, downloading, republishing, scraping or otherwise using any of the imagery, video or written content on this website without our prior written consent — or, where relevant, the consent of the original rights holder — will be considered intellectual property theft and a breach of UK and international copyright law. We reserve the right to pursue any infringement, including issuing takedown notices and seeking damages or legal costs.
If you would like to use any of our content (for example, for press, partnerships or editorial coverage), please email info@flyrunfishingholidays.com and we will be happy to discuss it.
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11. THIRD-PARTY LINKS
Our website may link to lodges, guides, partner sites or other external resources. We are not responsible for the privacy practices or content of those sites. We recommend reading their privacy policies before sharing personal information with them.
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12. CHANGES TO THIS POLICY
We may update this Privacy Policy from time to time to reflect changes in our practices, services or the law. The “Last updated” date at the top of this page will always show when it was last revised.
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13. CONTACT US
If you have any questions about this Privacy Policy, your personal information, or how we use it, please get in touch:
FLYRUN Fishing Holidays
James Hatto
info@flyrunfishingholidays.com
flyrunfishingholidays.com